With all the buzz about Twitter lately, Nielsen Online exposes a problem: retention and loyalty. It seems that 60% of Twitter users never return the next month to Tweet. Compared to the retention rates of MySpace and Facebook, Twitter is lagging:
They also did some fancy pants math to show the correlation between retention and Internet reach:
What do you think of the Nielsen data? Is Twitter ultimately in trouble? Share your thoughts in the comments below.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!