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Twitter's Retention Numbers Exposes Loyalty Problem

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With all the buzz about Twitter lately, Nielsen Online exposes a problem: retention and loyalty. It seems that 60% of Twitter users never return the next month to Tweet. Compared to the retention rates of MySpace and Facebook, Twitter is lagging:

nielsentwitterretention043009.png

They also did some fancy pants math to show the correlation between retention and Internet reach:

nielsentwitterreach043009.png

What do you think of the Nielsen data? Is Twitter ultimately in trouble? Share your thoughts in the comments below.


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