SEO News

Yahoo! Tops March 2009 Mobile Benchmark Study by Gomez and dotMobi

by , Comments

Gomez and dotMobi have collaborated on mobile benchmarks, and for the mobile search category, Yahoo! snagged first place overall in March 2009.

There were five categories used to measure. Yahoo! tied for first place in two of them: discoverability and readability. Here's the five categories and how they're measured:

  • Discoverability -- how readily a consumer can find the mobile Web site using different URLs.
  • Readiness -- how well the mobile Web site renders on popular mobile devices.
  • Availability -- the percentage of successful transactions or the availability of a Web page.
  • Response time -- how long each page takes to download and the duration of an entire transaction.
  • Consistency -- how well the mobile Web site performs on different mobile carriers, in different geographies and time frames.

Here are the results:


Related Reading:
Microsoft to Bring Tellme to Windows Mobile Phones
Yahoo! Launches New Mobile Site and iPhone App
MySpace Mobile Application to Support Microsoft Windows Mobile and Silverlight

SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus