For creative agencies, DoubleClick Studio is designed to:
- Produce traffic-ready ads quickly
- Provide organization via a single place to manage rich media ads
- Output high-quality ad units using drag-and-drop Flash components (and/or APIs for advanced users)
For media agencies, DoubleClick Studio is designed to:
- Save trafficking time by having new and updated creatives pushed directly to DART
- Save time creating preview links by allowing creative agencies to do this on their own
- Get tighter control and insight into custom metrics through an enhanced creative preview system
Here's an intro video for the tool.
Will you be trying out DoubleClick Studio? Let us know in the comments below.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!