Google Ad Planner Seeks Voluntary Data Contributions from Publishers
Google has launched an Ad Planner Publisher Center, which they hope will improve the data offered by the media planning tool. Through the Center, publishers could contribute their own data which will be combined with shared Google Analytics data. Google hopes this will enhance the quality and accuracy of the data.
Publishers will be able to specify their site descriptions, content categories, supported ad formats and sizes. Here’s a visual sample of what participating in the Center looks like:
