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AutoTrader.com Serves Up New Home Page Design

johnson-nathania
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Vehicle search site AutoTrader.com has a brand spankin' new look for its home page. The biggest change is the focus on the "Find Your Car" feature, which is prominently displayed in a bright blue box above the fold on the left side.

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"With more than a decade under our belt as the top on-line auto marketplace, we've got great insight into how car shoppers use our site and the features they find most popular," said Chip Perry, AutoTrader.com president and CEO. "Changes to our home page over the years have been very organic, adding features, buttons and functionality as we developed them. However, the time was right to make a major overhaul of the homepage to make the site more user friendly for returning shoppers and for the flood of car shoppers who are coming to the web for the first time."

What do you think of the new design? Let us know in the comments.

Related Reading:
AutoTrader.com Launches Ad Network to Reach In-Market Buyers
AutoTrader.com Sees Record Traffic in March 2009


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