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iPhone Searches Longer and More Diverse Than Other Mobile Phones

johnson-nathania
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Google has released some information about the search behavior of iPhone users. Many of the searches are longer than 3 words and more diverse than other mobile devices. In fact, many searches are longer than typical computer searches!

Typical mobile searches tend to average around 2.5 words and be centered around the Adult and Entertainment niches.

Google attributes the phenomenon to what it refers to as "bar-bet" searches. The idea is that you're out with your friends debating some obscure piece of trivia and you pull out an iPhone to look up the answer.

They've even devised a mathematical equation to determine the intent of a searcher over time. It's called entro-percent and it looks like this:

entropercent.png

What do you think of entro-percent and the iPhone search data? Share your thoughts by leaving a comment.

Related Reading:
iPhone Advances Mobile Search in the UK
Google Unveils Adsense for Mobile Search
Google Releases Study on Mobile Search Query Suggestions


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