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Click Forensics Launches New Traffic Quality Management Platform

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Click Forensics today unveiled a newly-architected version of its traffic quality management platform. Here's what to expect:

  • Click Forensics Site Score - Sources of traffic are tagged with individual Click Forensics Site Scores that rank visitors based on their propensity to convert. This allows ad networks to more effectively filter and route traffic for highest monetization and provide the best ROI for online advertisers.
  • Adaptive Intelligence - Accommodates varying traffic profiles among different ad networks, advertisers, and publishers. The new engine provides the capability to adjust rules and thresholds to produce traffic quality scores that better reflect propensity to convert for each specific client.
  • Machine Learning - the traffic scoring engine also employs new machine learning capabilities that allow it to adapt and tune itself in real-time to detect new sources of good and bad traffic as they emerge. Filtering decisions can be made instantly based on traffic quality thresholds set by clients.
  • Enhanced Anomaly Detection - more granular click anomaly detection features can distinguish new complex click types - machine or human - even from the same computer. This includes increasingly popular malicious Javascript programs that execute upon a page view or site visit. In addition, volume and spike anomalies can be more easily identified to protect from stealth attacks, such as those resulting from botnet activation.

"Monitoring and processing billions of clicks across the industry's top ad networks, online publishers, search engines and advertiser web sites means we have one of the best vantage points for identifying what does and doesn't work in online advertising," said Paul Pellman, CEO of Click Forensics. "Our new platform helps customers pinpoint and increase the flow of highly-convertible traffic in real-time, which ultimately improves the results of their online campaigns."

Related Reading:
Click Fraud Increased Slightly in Q4 2008
Click Forensics Releases New Trademark Tracking Tool
Lycos Partners with Click Forensics to Improve PPC Quality


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