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Despite Economy, KAYAK Says People Still Want to Travel this Summer

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Travel search site KAYAK says last year's summer Staycation trend may be waning, if their new survey results have anything to say about it. Over 41% of those surveyed said the recession will not affect their summer plans, which is double the number of last year's survey.

I guess that all depends on how survey participants answered the question. If they didn't have any plans or already had reduced plans because of last year, then their plans would not need changing. Other data suggests this could be so:

  • 62% will stay with friends or relatives instead of booking a hotel
  • 50% plan to take advantage of off-season pricing
  • 42% are trading down for a less fancy hotel
  • 34% will book a shorter holiday
  • 32% are choosing a destination closer to home

"The cost of travel is much lower compared to last summer's weekly fuel increases, so people can more easily afford to travel," said Brian Harniman, KAYAK EVP of marketing and distribution. "We're seeing more people use our cost-saving tools, such as flexible search, airfare history and fare alerts. We've also launched new tools to help people take advantage of all the savings offers out there."

Related Reading:
Kayak.com Releases Winter Vacation Survey Data
Kayak.com Launches Display Ad Platform


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