Despite Economy, KAYAK Says People Still Want to Travel this Summer
Travel search site KAYAK says last year’s summer Staycation trend may be waning, if their new survey results have anything to say about it. Over 41% of those surveyed said the recession will not affect their summer plans, which is double the number of last year’s survey.
I guess that all depends on how survey participants answered the question. If they didn’t have any plans or already had reduced plans because of last year, then their plans would not need changing. Other data suggests this could be so:
“The cost of travel is much lower compared to last summer’s weekly fuel increases, so people can more easily afford to travel,” said Brian Harniman, KAYAK EVP of marketing and distribution. “We’re seeing more people use our cost-saving tools, such as flexible search, airfare history and fare alerts. We’ve also launched new tools to help people take advantage of all the savings offers out there.”
Related Reading:
Kayak.com Releases Winter Vacation Survey Data
Kayak.com Launches Display Ad Platform
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now