SEO News
Search

Cashback Gives Lift to MSN/Windows Live Shopping Search

johnson-nathania
by , Comments

When Microsoft launched its Cashback program last year, many in the search and tech community snickered. It seemed laughable that Microsoft had to pay people to search. A year later, the joke is on the doubters.

New data out from Nielsen shows a 615% growth in MSN/Windows Live Shopping Search in the past year. It should be pointed out, however, that shopping search engines account for a small percentage of the overall search market. However, Microsoft's goal of attacking search niche by niche might just be on the right track.

shoppingsearchenginesapril2009.png

searchimpactondollarsapril2009.png


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus