I have been speaking about improving conversion rates for years in my Search Engine Watch regular column as well as conferences and workshops worldwide. It seems that people are really starting to listen. In these tough economic times you have to do everything possible to improve the efficiency of your online marketing programs.
OnDialog is hosting a free webinar that I will be headlining from 1-2pm EST on Tuesday, May 19th entitled "Why Conversion Optimization is Now a Must-Have!"
The free webinar will cover:
- Landing page optimization basics
- Real-world case studies
- The pros and cons of various landing page testing tools
- The emergence of 2nd-generation tools that put marketers in control
For more information visit the webinar page.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.