SEO News
Search

Traffic Referral Share Drops for Paid Search While Organic Gains

johnson-nathania
by , Comments

Hitwise has new data out showing that the percentage of traffic referrals from paid search compared to other traffic sources has declined in the past year. This should not be thought of as a drop in paid search traffic. In fact, the opposite is true. But if you're looking at the pie of what drives traffic to a site, paid search's slice has become smaller.

hitwisepaidsearchdecline051809.png

Search as a whole
, however, is increasing. That means organic has to be driving things, which could be a result of the economy affecting marketing budgets.

hitwiseoverallSearchReferrals051809.png


The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!

Recommend this story

comments powered by Disqus