I had just finished posting "Twelve Twitter Tools, Tips, Tricks, Techniques and Twoubles" this morning when I was notified that my video interview with Lisa Buyer, President and CEO of The Buyer Group, had just been uploaded to YouTube.
I had interviewed Buyer at SES New York 2009 about a Twitter damage control case study. She describes the story this way: one of her staff members tweeted about a blogger who posted a negative post about one of their clients. The blogger reacted negatively and hours later a story appeared in Google and Google news about how someone was trying to hire The Buyer Group and had a bad experience.
Buyer says she later contacted the blogger to notify her that this was not part of The Buyer Group's corporate culture and apologized. The blogger took the story down. But the case study illustrates the need to have policies in place before something like this happens in your organization.
I want to thank Buyer for sharing this story -- which shows a lot of class to talk about mistakes made and lessons learned. And I want to apologies for missing this obvious view interview that should have been included with this morning's "Twelve Twitter Tools, Tips, Tricks, Techniques and Twoubles."
Consider this additional example a "baker's dozen."
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!