AdMob has released its April 2009 mobile metric report and, as expected, the iPhone is rocking the mobile web. While it doesn't dominate the market share for handset sales (yet?), it does produce the most mobile web requests. The iPhone comprised 8% of smartphone market share, but generated 43% of ad mobile ad requests last month.
Android has similar stats, but on a much smaller scale. Android consisted of 1% of smartphone sales but generated 3% of mobile ad requests.
Smartphones on a whole generate far more web requests than their market share. They only make up about 12% of sales but 35% of AdMob's ad requests. Phones using the Symbian operating system (primarily Nokia phones) enjoyed 52% of handset sales in April 2009, but only generated 36% of mobile web requests.
24% of April's requests were made over a WiFi network. The top 5 devices making Wifi requests were:
- iPod touch
- Sony PSP
- HTC Dream
- HTC Dash
Compared to March, global web requests were down 2% for April, but compared to April last year, mobile web requests are skyrocketing:
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!