The long-awaited unveiling of Microsoft's new search product finally came today at the D7 conference. Wall Street reacted positively with a 2.11% increase on MSFT, higher than the DJIA of 0.67%. Here's how the media and blogosphere reacted:
First, here's a summary of Steve Ballmer's appearance at the D7 conference.
From the Live Search blog: The sound of found: Bing!
The Official Press Release
5 Things I Want to Know About Bing - PC World
Microsoft's Bing: Powerset's role, market share, brand (and other burning questions)
Microsoft Reveals Its New Search Engine [Video] - Mashable
To Bing or not to Bing? Hands on with Microsoft's new search - Ars Technica
Hands On with Microsoft's Bing Search - PC Mag
Microsoft's Lu on Bing Search: 'A First Step' - Business Week
What Has to Happen for Bing to Win - AdAge
Bloodied By Google, Microsoft Tries Again on Search - NY Time
Confirmed: Microsoft's New Search Engine is Called 'Bing,' Opens June 3rd - Gizmodo
Bing it on: Microsoft overhauls search, again
Interestingly enough, the best source for Bing news was searching Twitter.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!