Trulia is releasing home buying search data from a Harris Interactive-commissioned survey. When looking for open house information, home buyers search:
- 62% online
- 53% info from real estate agents
- 36% neighborhood signs
- 31% newspapers and local flyers
"The real estate section of the weekend newspaper is no longer the go-to resource for open houses," said Sami Inkinen, co-founder and COO of Trulia. "Home buyers are increasingly going online to not only search for the most up to date listings but also to obtain rich information about the neighborhood, schools, and local shops. Both the Trulia.com site and our iPhone application allow home buyers to search for open houses in neighborhoods that interest them, plus they can sign up for email alerts on our website letting them know when new open houses are listed. The print newspaper can't offer that type of experience."
91% of home buyers plan to attend an open house during the purchasing process.
What do you think of this data? Let us know by leaving a comment.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!