The largest search engine marketing conference and expo in Canada kicks off today at the Sheraton Centre Toronto. And Search Engine Strategies (SES) Toronto 2009 marked the occasion by announcing the addition of Express Site Clinics in the Expo Hall, which will be taught by Shari Thurow, Jennifer Slegg and Ken Jurina.
The event is organized and programmed in cooperation with the SES Advisory Board, Search Engine Watch and Andrew Goodman, the founder and president of Toronto-based Page Zero Media.
In a press release, Goodman said, "Don't miss the opportunity to visit the Expo Hall and take in the added bonus of an Express Site Clinic! No need for appointments as these PowerPoint-free, interactive clinics are 'first-come, first-served' offering you a rare chance to get your Web site reviewed live by one of our SES experts."
The Express Site Clinics will be held at Booth #6 in the Expo Hall. They are:
Express Search Usability Clinic -- Get one-on-one advise from Shari Thurow, Founder and SEO Director, Omni Marketing Interactive, for usability, design, copy, link development, and any technical issues that may prevent your Web site from receiving high quality search engine traffic and visitor conversions.
User Friendly Sites That Monetize Well -- Is your site user friendly or are visitors wandering around lost before finally hitting the back button? How clean is your content and is it engaging for your readers? Are your on-site ads suffering from banner blindness or can they be placed in a better position to increase revenue without alienating visitors by being too blatant? Get tips from Jennifer Slegg, CEO, JenSense.com, on how to make the best user friendly website that also monetizes well for you and your advertisers, so you can find the happy medium between a well optimized, user friendly site and one that monetizes well.
Is Your Website Clicking On All Cylinders? -- Are you scratching your head as to how to further improve the SEO or usability of your website? The Express Clinic with Ken Jurina, President and Co-founder, Epiar, will help you get an on the spot audit of your website identifying the good, bad and the ugly. Learn what you're doing right and where there's room for improvement. Some small changes could get you some big results!
For more information about SES Toronto 2009, go to rates and registration details. To follow news about SES Toronto 2009 on Twitter, go to http://twitter.com/SES_Toronto.
Or, check out the video interview below. Byron Gordon of SEO-PR talked with Goodman at SES New York earlier this year and asked him to give a sneak preview of SES Toronto.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.