After Selling Off Media Division, MIVA to Rebrands as Vertro
In March, MIVA sold off its media division to Adknowledge. Now, they’re rebranding their newly-focused business as Vertro.
“We’re excited to announce the planned launch of Vertro. We believe the rebrand is the culmination of a period of significant change for our Company following the sale of MIVA Media in March,” said Peter Corrao, MIVA’s President and Chief Executive Officer. “Following the sale, we now have a strengthened balance sheet, reduced overheads and a streamlined team that can now focus its resource on the development and expansion of our consumer-oriented product portfolio.”
Vertro will be focused on their ALOT toolbar and desktop to provide third-party content for searchers to discover and publishers to display.
The company’s stock was traded on the NASDAQ. The ticker symbol will change from NASDAQ:MIVA to NASDAQ:VTRO. The changes are expected to be complete by today.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now