SEO News
Search

After Selling Off Media Division, MIVA to Rebrands as Vertro

johnson-nathania
by , Comments

In March, MIVA sold off its media division to Adknowledge. Now, they're rebranding their newly-focused business as Vertro.

"We're excited to announce the planned launch of Vertro. We believe the rebrand is the culmination of a period of significant change for our Company following the sale of MIVA Media in March," said Peter Corrao, MIVA's President and Chief Executive Officer. "Following the sale, we now have a strengthened balance sheet, reduced overheads and a streamlined team that can now focus its resource on the development and expansion of our consumer-oriented product portfolio."

Vertro will be focused on their ALOT toolbar and desktop to provide third-party content for searchers to discover and publishers to display.

The company's stock was traded on the NASDAQ. The ticker symbol will change from NASDAQ:MIVA to NASDAQ:VTRO. The changes are expected to be complete by today.


ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus