IndustryAfter Selling Off Media Division, MIVA to Rebrands as Vertro

After Selling Off Media Division, MIVA to Rebrands as Vertro

In March, MIVA sold off its media division to Adknowledge. Now, they’re rebranding their newly-focused business as Vertro.

“We’re excited to announce the planned launch of Vertro. We believe the rebrand is the culmination of a period of significant change for our Company following the sale of MIVA Media in March,” said Peter Corrao, MIVA’s President and Chief Executive Officer. “Following the sale, we now have a strengthened balance sheet, reduced overheads and a streamlined team that can now focus its resource on the development and expansion of our consumer-oriented product portfolio.”

Vertro will be focused on their ALOT toolbar and desktop to provide third-party content for searchers to discover and publishers to display.

The company’s stock was traded on the NASDAQ. The ticker symbol will change from NASDAQ:MIVA to NASDAQ:VTRO. The changes are expected to be complete by today.

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