Yesterday, we reported on data from Hitwise on the length of keywords in Canadian searches. Today, Hitwise has released information on what Canadians are searching for.
Of the top 100 searches, only 13 are generic (In the US, only 9 out of the top 100 are generic). The rest are navigational. Take a look:
As you can see, games was the top generic term, coming in at #18. Eight of the top 100 terms were related to games. When looking at French search terms, "jeux" (games) was the highest generic term as well. (Americans search for games, but the term comes in at #85.)
Out of the top 100, 16 were for social networks, 14 retail, and 9 banking.
What do you think of this Hitwise data? Let us know in the comments.
Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.