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Initial comScore Data Confirms Bing's First Week Success

johnson-nathania
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Last week, StatCounter was the first to release data showing Bing doing well in its first week. Now, comScore data seems to corroborate that sentiment, albeit not the extreme success in StatCounter's numbers.

comScore compared data from Microsoft's search sites the week before Bing's launch to the first 5 days it was live. Check it out:

comscorebingfirstweek060909.png

Of course, it remains to be seen if this is the beginning of a nice momentum or if it's all out of curiosity.

"These initial data suggest that Microsoft Bing has generated early interest, resulting in a spike in search engagement and an immediate term improvement to Microsoft's position in the search market," said Mike Hurt, comScore senior vice president. "So far it appears that the lifts in searcher penetration and engagement have held relatively steady throughout the five-day period. The ultimate performance of Bing depends on the extent to which it generates more trial through its extensive launch campaign and whether it retains those trial users. It appears it is off to a good start."

What do you think is Bing's fate? Let us know in the comments.


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