The tool is designed to aid SEMs in their keyword research and optimization within adCenter. It includes keyword expansion, research, pricing, and KPI data.
US customers will also see new features including Vertical Top List, Vertical KPI's and Content Impressions by Month.
Have you used the Add-In for Excel? Do you recommend the newly named Microsoft Advertising Intelligence? Share your thoughts in the comments.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.