Aaron Wall does a great analysis of the smart play by the company that bought the CircuitCity domain and brand out of bankruptcy as the new high end link buying procedure.
The site is well ranked for many many keywords and with the recent boost of brands in the Google algorithm it could be that $14 million was a bargain that could be recouped very quickly.
Aaron does a great job dissecting the purchase and gives one ideas for gaining lift from less expensive domains that have gone into bankruptcy. I wonder if people will now start looking at bankruptcy reports instead of the expired domain lists.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!