And it is worth noting that Nicholas Fox, the business product management director for Google's AdWords team, will be one of the keynote speakers at Search Engine Strategies San Jose. The event, which will be held August 10-14, 2009, is expected to attract approximately 6,000 marketing professionals this year. Since there were close to 1,200 attendees at SES Toronto 2009, which was about the same number that attended last year, it seems likely that Search Engine Strategies San Jose 2009 will also attract roughly the same size crowd as last year. And that was approximately 6,000 marketing professionals.
I've just returned from the Internet Retailer Conference & Exhibition in Boston, which attracted 5,000 attendees, approximately the same number as last year. So, while trade shows and events in other industries may have been hit hard by the global recession, it appears that conferences and expos on the Internet marketing side of the fence are holding their own.
And that's a good thing. Or, as I heard at the Specialized Information Publishers Association conference in Washington, D.C., earlier this month, "Flat is the new up."
SES San Jose 2009 is being organized and programmed by the SES Advisory Board and Search Engine Watch. The event, now in its 11th year, is the largest search engine marketing conference and expo on the West Coast and will be packed with more than 70 sessions, multiple keynotes and Orion panels, over 150 exhibitors, networking events, parties and more.
I should disclose that SES became a client in late 2007, but I started writing for Search Engine Watch in early 2002 and speaking at SES conferences in mid 2003.
Matt McGowan, Vice President and Publisher for Incisive Media's Interactive Marketing Group, said in a press release yesterday, "I can tell already that this year's SES San Jose is going to be a special one. The speakers, training programs, panels and sessions are all up there with the best we've ever had. Throw in over 150 exhibitors and some great networking events and parties, and we're looking at what very well may turn out to be the most exciting SES San Jose ever."
I interviewed McGowan during SES London 2009 back in February. He provided an overview of the SES Conference and Expo series for the upcoming year, which seems very clairvoyant now that we have about four months worth of 20/20 hindsight.
In yesterday's press release, McGowan also said he was thrilled to have Fox speaking at SES San Jose 2009. McGowan said, "It's not often that we get to hear from a management director at one of the most respected companies in the search industry. Anyone who's used Google AdWords in the past knows its value to the advertising field and this August, SES San Jose attendees are going to have the opportunity to hear the thoughts and ideas of someone who's been on the AdWords team since day one."
Fox is the business product management director for Google's AdWords. He also leads product management for AdWords bidding features. Before joining Google in 2003, he was a consultant for McKinsey & Company.
Go to the SES San Jose 2009 website for more information about the event. If you register through July 24, you can save up to $200 with the early bird rate.
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