Yellow Pages are a great source of income for AT&T - $1.3 billion in the first quarter of the year, to be exact. But according to Forbes, AT&T is planning a new kind of Yellow Pages designed specifically for a younger demographic.
It's no surprise really. The under-30 set probably didn't grow up using Yellow Pages. They're more familiar with "looking it up on the internet." They're also very familiar with social networking sites like Facebook.
As a result, social networking is going to be a component of the new Yellow Pages. They will be developed for web and mobile - including apps for Google Android devices (despite the fact that AT&T currently has no device with Android) and iPhone - arguably one of AT&T's best sellers.
Register now for SES London 2012, the Leading Search & Social Marketing Event, taking place 20-24 February, 2012. SES Conference & Expo features presentations and panel discussions that cover all aspects of search engine-related promotion. Hurry, early bird rate expires February 3!
