Yellow Pages are a great source of income for AT&T - $1.3 billion in the first quarter of the year, to be exact. But according to Forbes, AT&T is planning a new kind of Yellow Pages designed specifically for a younger demographic.
It's no surprise really. The under-30 set probably didn't grow up using Yellow Pages. They're more familiar with "looking it up on the internet." They're also very familiar with social networking sites like Facebook.
As a result, social networking is going to be a component of the new Yellow Pages. They will be developed for web and mobile - including apps for Google Android devices (despite the fact that AT&T currently has no device with Android) and iPhone - arguably one of AT&T's best sellers.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.