If you're tired of going back and forth between AdWords and Analytics to track conversions and goals (or tired of setting up a separate tracking code to integrate), then you're in luck. Now, you can import your Google Analytics Goals into your AdWords account.
As a result, you can also integrate your Analytics Goals with Conversion Optimizer. If you're not aware, Conversion Optimizer is a conversion tracking tool. You need to have at least 30 conversions in the last 30 days to use it. The tool recently opened up from its closed beta in January to extend to all eligible AdWords advertisers.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.