SEO News
Search

Bing's Best Match Spotlights Official Sites for Brands

johnson-nathania
by , Comments

If you conduct a search for a brand, you're most likely looking for the official site. Bing is separating the official sites out from the rest of the results for brands with a feature called Best Match.

Here's an example of a search for FIFA. Notice the search box included with the result plus deep links:

bingbestmatchfifa062409.png

Best Match isn't perfect. It didn't recognize Caribou Coffee. Also, the "best match" for Keen was a psychic site, Keen.com. But what about Keen shoes? They were at the top of the organic results below. Perhaps there shouldn't be a "best match" for that keyword?

What do you think? Let us know in the comments below.


ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus