Microsoft and advertising agency Publicis have formed a advertising alliance, according to ClickZ. The partnership involves online advertising as well as a TV ad exchange. This could put a damper on Google's inititave to create a tv ad exchange. Google is also a partner with Publicis, with the companies having staff working out of each other's offices.
But another interesting tidbit of the Microsoft-Publicis partnership is breaking today. Rumor is that Razorfish, ad interactive advertising agency arm owned by Microsoft, is for sale. Razorfish was part of the $6 billion aQuantive acquisition in 2007. Microsoft has contacted Morgan Stanley to arrange the sale. The even bigger rumor is that Publicis is poised to buy.
This all comes on the heels of comments by Microsoft CEO Steve Ballmer that traditional media is heading to its grave.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!