Microsoft and advertising agency Publicis have formed a advertising alliance, according to ClickZ. The partnership involves online advertising as well as a TV ad exchange. This could put a damper on Google's inititave to create a tv ad exchange. Google is also a partner with Publicis, with the companies having staff working out of each other's offices.
But another interesting tidbit of the Microsoft-Publicis partnership is breaking today. Rumor is that Razorfish, ad interactive advertising agency arm owned by Microsoft, is for sale. Razorfish was part of the $6 billion aQuantive acquisition in 2007. Microsoft has contacted Morgan Stanley to arrange the sale. The even bigger rumor is that Publicis is poised to buy.
This all comes on the heels of comments by Microsoft CEO Steve Ballmer that traditional media is heading to its grave.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!