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AOL Canada Relaunches Homepage, Makes You Thirsty for Pepsi

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AOL Canada has relaunched their homepage and in case you couldn't tell, Pepsi has bought some advertising (Click on image to enlarge):

aolcanada063009.png

The relaunch is based on the update of the AOL.com homepage in the U.S last fall. That relaunch has been good to AOL, with increases of 23% in unique visitors, 34% in total page views and 61% in total minutes consumed year over year, according to comScore's Media Matrix for May 2009.

"The launch of the new AOL Canada portal follows the tremendous successes we've experienced in both the U.S. and the UK, enabling exciting new opportunities for the Canadian market," said Edward Kwan, Senior Director of AOL Canada. "In terms of advertising, Platform-A Canada will now have the capability to expand its reach across more relevant and media-rich content and channels."

The new AOL.ca features the ability to check mail from a variety of providers (AOL, GMail, Yahoo, Hotmail) as well as the opportunity to update social networks including Facebook, Twitter, AOL-owned Bebo, and MySpace. AOL's popular instant messaging client, AIM, is also included.

"With today's Internet ever-expanding and consumers engaging in multiple social networking platforms, it is essential that their experience on the Web is both personalized and integrated," said Kwan.

Additional AOL.ca features include:

  • Customized backgrounds with multiple new designs from which to choose;
  • Ability to add any customized links to the homepage so users can more easily access their most frequently visited sites;
  • Users can drag and drop to reorder channel navigation to suit personal preferences;
  • Users can add RSS feeds and personalized categories to get content from their preferred external sites.

What do you think of the new AOL.ca? Share your first impressions in the comments below.


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