The cover story by Mike Grehan in the latest issue of SES Magazine is entitled, "Is there a link between search & social?" Well, there's a new link -- with the posting of the agenda for ClickZ's Social Media & Video Strategies Forum.
This forum, which is brought to you by ClickZ, YouTube and Google, will explore "the successes and failures companies, celebrities, and politicians have had in the social sphere online and will deliver actionable tactics and strategies so that you can prosper from them." This one-day event at the San Jose Marriott on August 11, 2009, is taking place in conjunction with the Search Engine Strategies San Jose Conference & Expo, which is being held at the McEnery Convention Center August 10-14, 2009.
Being side by side will enable attendees of both events to hear the keynote speech by Clay Shirky, author of Here Comes Everybody: The Power of Organizing Without Organizations.
It also enables attendees of both events to visit the grand opening of the SES San Jose exhibit hall.
Then, attendees of Social Media & Video Strategies can attend sessions on:
-- Marketing in a Social Media World;
-- Going Social: Effective Advertising via Social Networks;
-- In the Now: Conversational & Real Time Marketing;
-- What Works: Online Video Advertising Made Easy With Google & YouTube;
-- What Works: Best Practices / Case Studies for Online Video; and
-- A Social Visit: CMO Fireside Chat.
So, the link between search and social just got stronger.
I've just finished writing a book entitled, "YouTube and Video Marketing: An Hour A Day," which will be published by Wiley in mid-August. No, I didn't know that Social Media & Video Strategies would be held in conjunction with SES San Jose 2009 when I started writing last fall. But I did know that YouTube.com was on its way to being the destination where 107.1 million Americans went to watch 6.8 billion videos each month, according to comScore Video Metrix. I also knew YouTube was on its way to becoming the #2 property where search activity is observed, with 3.2 billion search queries a month in the U.S., behind only Google, with 9.8 billion search queries a month.
So, it appears that I've been fortunate to skate to where the puck's going, to borrow a line from Wayne Gretzky. But, it also appears that I'm not the only one headed in that direction. Obviously, Clay Shirky anticipated this move, too. And so did Mike Grehan, SES Advisory Board Co-Chair & Global KDM Officer of Acronym Media, and Stewart Quealy, the other SES Advisory Board Co-Chair & VP of Content Development for Incisive Media. And so has ClickZ, YouTube and Google.
And I know others who are also looking closely at the link between search and social. For example, Byron Gordon of SEO-PR interviewed Jeff Quipp of Search Engine People at SES Toronto 2009 about social media's impact on search, and more importantly, about social media's ability to create awareness of great content.
John Mulligan of SEO-PR interviewed Eric Qualman of EF Education at SES New York 2009 about the future of search and social media.
Li Evans of Serengeti Communications interviewed me at SES London 2009 about the spike in views that the SESConferenceExpo's Channel on YouTube saw when Matt Cutts of Google embedded my video interview with him on his Gadgets, Google and SEO blog.
So, now all of us can find the link between search and social in the same place at the same time. Sweet.
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