Interested in finding out how to integrate social media into your business strategy? Sign up for the SES Webcast with Charlene Li, the co-author of the best-selling business book "Groundswell" and founder of the Altimeter Group. The Webcast will be held Wednesday, July 8, 2009, at 1:00 PM EDT/10:00 AM PDT.
Li presents a wealth of data accumulated while she was at Forrester Research as well as original research in Groundswell: Winning In A World Transformed By Social Technologies. She explains how to turn this social media threat into a new business opportunity. More importantly, she specifies what companies can do to turn the social media trend into a competitive advantage.
This one-hour webcast will cover breaking social media trends, discuss how to create customers who "evangelize" for your company, and how to establish and support relationships between and among your customers. Li will give Webcast participants opportunities to ask her their most burning social media trend questions!
One other note: Li will give away 10 copies of her latest book to the best questions fielded during the Webcast. So, register for the Charlene Li Webcast today.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.