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Adgooroo Q2 2009 Search Ad Report Shows Market Stability, Despite Bing

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Adgooroo has released their quarterly search engine advertising report, and despite the launch of Bing in June, things have remained pretty much the same.

Keep in mind that quarter two includes April and May, during which Microsoft's search was still Live Search. However, the report lobs them all under the title of Bing, and is comparing past data to Live Search. Let's dive in.

For the year ending June 2009, Microsoft grew advertiser base by 35%, but Google still outpaced them by growing theirs by 52%. Yahoo! fared worse than both by only growing their base by 14%.

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The share of advertisers among Google, Yahoo!, and Microsoft has remained largely unchanged.

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The number of first page ads on Microsoft search products dropped by 24%. Meanwhile, the number of ads per keyword are still on the rise for Google and Yahoo! internationally. In the U.S., Microsoft and Yahoo! are seeing declines in the average number of ads per keyword while Google remains on the rise.

Keep in mind that a reduction in ads per keyword could indicate better ad quality.

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Below is a list of the top 25 advertisers per search engine for June 2009, according to Adgooroo. The list is in alphabetical order and is calculated on impressions and not ad spend.

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What do you think of the Adgooroo Q2 2009 report? Share your thoughts in the comments below.


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