SEO News
Search

Branding, Online Reviews, and Word-of-Mouth Most Trusted Forms of Advertising, According to Nielsen

johnson-nathania
by , Comments

Nielsen is releasing data showing that recommendations from friends and family top the list of most trusted forms of advertising, with online reviews and branding topping the list as well.

nielsenadtrust071409.jpg

Here's how ad trust has changed over the past two years:

nielsenadtrustchange071409.png

But what is the reason for the change?

"The explosion in Consumer Generated Media over the last couple of years - we are now tracking over 100 million CGM sources - means consumers' reliance on word of mouth in the decision-making process, either from people they know or online consumers they don't, has increased significantly," says Jonathan Carson, President of Online, International, for the Nielsen Company."

You can read the entire report here (PDF).

What do you think is the cause for the shifts in ad trust? Share your opinion in the comments below?


The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

Recommend this story

comments powered by Disqus