E-commerce sites are prone to be developed by systems that employ dynamic URLs. You know, those long URLs with numbers and gobbledy gook. Now, Zobrist Consulting is offering a SEO friendly service for customers of IBM Websphere Commerce.
One of their customers is The North Face. An example of how Zobrist's service works can be found on the Jackets & Vests page in the Women's section, on the U.S. site. Check out this short but sweet URL:
It gets even better. Clicking on the "W Grace Jacket" takes you to this gloriously SEO-friendly URL:
Now, I know there's debate on whether such "little" things like dynamic URLs really hold that much weight in the SEO game anymore. But if you don't want to take your chances, this service from Zobrist is great for those of you using IBM Websphere.
But, hey, what's YOUR opinion? Leave it in the comments section below.
Like this article? Reading Google Reader? Click the "Like" button and share it with your contacts!
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.