I've just been told that 35,000 people attended NACA;s Save the Dream event in Cleveland July 17 - 20. And the Search Engine Watch community played a role in the record turnout.
On Friday, July 3, I posted "Search and Community Track at SES San Jose: NACA's Save The Dream Tour" to this blog. In my post, I embedded a documentary video created by DigiNovations of Concord, MA, that provided background on NACA's Save the Dream program, which has helped homeowners across America restructure and renegotiate home mortgages and home loans they can no longer afford.
Despite the fact that this was the Friday before the July 4th holiday, more than 75 of your tweeted about the post.
Then, on Saturday, July 18, I posted an update: "Thousands Turn Out for NACA's Save the Dream Event in Cleveland." I mentioned that Jeff Maynor of WKYC-TV, Channel 3 in Cleveland, had reported that thousands turned out for NACA's Save the Dream event.
Again, despite the fact that fewer people read this blog on weekends, more than 45 of you tweeted about that post.
And, since the event continued through Monday, July 20, the "thousands" that had already turned out ended up becoming 35,000. To put this in context, a combined total of 25,000 homeowners participated in the first three Save the Dream events in Columbia, SC, Stamford, CT, and Washington, DC.
Oh, and NACA's Save the Dream tour isn't over. It's now headed to McCormick Place in Chicago, IL, where over NACA 500 staff and volunteers will help homeowners from July 24 to 27 avoid foreclosure, restructure home loans, and reduce mortgage rates. Then, it continues to Chaifetz Arena in St. Louis, MO, from July 31 to August 3. After that, NACA's Save the Dream tour heads to the World Congress Center in Atlanta, GA, from August 7 through 10.
Simeon Lewis of Chicago is one of the thousands already helped by NACA. "My home was all but lost until NACA stepped in and reduced my adjustable interest rate from 8.625% to 2% fixed. I'm saving nearly $600 a month."
If you know friends or neighbors who need mortgage relief, then spread the word. Tell them to go to the Neighborhood Assistance Corporate of America website at NACA.com and sign up.
At SES San Jose 2009, attend the How to Optimize for Search & Engage the Community session on Tuesday, August 11, at 10:30 a.m. I'll feature NACA's Save the Dream tour in my solo presentation. You'll learn how a national non-profit community advocacy and homeownership organization headquartered in Boston used YouTube videos, optimized press releases, blog outreach, media relations, and Twitter to offer unprecedented solutions for homeowners caught up in the current mortgage and economic crisis.
It's a story that deserves to be retold.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.