Lee Odden, CEO of TopRank Online Marketing and a member of the SES Advisory Board, discussed the intersection of search and social media today with AdWeekMedia Connect. The chat topic: How marketers are leveraging the SEO and search advertising opportunities within social media.
Odden has embedded the recorded chat stream on his Online Marketing Blog.
At SES San Jose 2008, I challenged Odden to wear his best Tommy Bahama shirt at this year's event. He may have forgotten the challenge, but I haven't. That's right, the Tommy Bahama shirt challenge is still on.
Odden is teaching a DMA Certification Workshop entitled, "Social Media Marketing and SEO - Working Together for Dramatic Results," on Monday, August 10.
He will also be moderating a session at the Social Media & Video Strategies Forum on Tuesday, August 11, entitled, "In the Now: Conversational & Real Time Marketing."
On Wednesday, August 12, Odden will be speaking at a session at SES San Jose entitled, "Social Media: White Hat vs. Black Hat."
He will also be speaking at a session at SES San Jose entitled, "SEO Through Blogs & Feeds," on Thursday, August 13.
At SES Toronto last year, I asked Odden and Dave Snyder, search strategist and marketer for JRDunn, whether Twitter was the ultimate time waster, or a great tool? You'll want to check out their answers below.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!