Lee Odden, CEO of TopRank Online Marketing and a member of the SES Advisory Board, discussed the intersection of search and social media today with AdWeekMedia Connect. The chat topic: How marketers are leveraging the SEO and search advertising opportunities within social media.
Odden has embedded the recorded chat stream on his Online Marketing Blog.
At SES San Jose 2008, I challenged Odden to wear his best Tommy Bahama shirt at this year's event. He may have forgotten the challenge, but I haven't. That's right, the Tommy Bahama shirt challenge is still on.
Odden is teaching a DMA Certification Workshop entitled, "Social Media Marketing and SEO - Working Together for Dramatic Results," on Monday, August 10.
He will also be moderating a session at the Social Media & Video Strategies Forum on Tuesday, August 11, entitled, "In the Now: Conversational & Real Time Marketing."
On Wednesday, August 12, Odden will be speaking at a session at SES San Jose entitled, "Social Media: White Hat vs. Black Hat."
He will also be speaking at a session at SES San Jose entitled, "SEO Through Blogs & Feeds," on Thursday, August 13.
At SES Toronto last year, I asked Odden and Dave Snyder, search strategist and marketer for JRDunn, whether Twitter was the ultimate time waster, or a great tool? You'll want to check out their answers below.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.