Bing is giving away 7 backpacks with $500 Visa cash cards in a new back-to-school contest. It begins tomorrow and you need to be following @bingcashback on Twitter to win. Each day, a trivia question about Bing Cashback will be asked via the Twitter account. Those who respond within an hour with the correct answer will be entered into a drawing to win one of the 7 backpacks.
I must admit, when I read the title of the blog post, Fill a Backpack with Bing Cashback, I was hoping for something else entirely. I'm so used to seeing charitable efforts to fill backpacks for children from low income families, I thought that's what the announcement would be about.
And call me crazy but I think my idea would bring more people into Bing and the Cashback program. The above contest doesn't require any purchases. But I know a lot of people would use Bing Cashback to give to underprivileged kids - and they would probably donate the Cashback to charity as well.
It's not that Bing is doing anything wrong with the actual contest. In this economy, these seven backpacks will come as a great resource to the individuals who win them. But hey, I just like my idea.
What do you think about Bing's new contest? Will you be entering?
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.