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PPC Click Fraud Rate Drops to 12.7% in Q2 2009

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Click Forensics has released data regarding pay-per-click (PPC) fraud for the second quarter of 2009. The news is good. Not only is click fraud down from the first quarter of 2009, it's down year-over-year as well.

This year's second quarter click fraud rate came in at 12.7%, which is an almost 8% decrease from the first quarter, which was 13.8%

The second quarter of 2008 came in at 16.2.%, which means Q2 2009 came in 22% lower than the year prior.

Click fraud did increase from certain programs and sources.

"The increased diligence of online ad networks to detect and block invalid traffic sources has contributed to the decline in the overall click fraud rate this quarter," said Tom Cuthbert, president of Click Forensics. "However, increasingly sophisticated attacks, such as publisher collusion fraud, continue to be a concern. Ad networks should pay close attention to such threats in the coming months."

Publisher collusion fraud is when publishers use things like botnets to click on ads on their own sites to generate income. This happens to ads on unprotected networks.

What do you think of the click fraud data for Q2 2009? Drop us a comment and let us know.


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