Bring a couple of book bags to Search Engine Strategies San Jose 2009 because there will be more than 20 authors of business, marketing, PPC and SEO books and speaking at the conference. I should disclose that I'm one of them.
Now, there are a lot of great conference speakers who haven't written a book -- yet. I should know. I've been speaking at SES conferences since 2003, six years before I wrote a book. And writing a book isn't like Doc Ostrow getting a Krell brain boost in the movie Forbidden Planet (1956).
Nevertheless, getting a book published does indicate that you've got more than 12 minutes of PowerPoint slides to share with attendees. And, it's "something that never looks bad on your permanent record," according to Greg Marmalard in the movie Animal House (1978).
As a new author, I'm also beginning to learn that tracking where you rank on Amazon.com is almost as addictive as tracking where you rank in Google. Now, Google guidelines do not recommend the use of products to check rankings. However, Amazon.com welcomes them. For example, Rankforest provides sales rank tracking for authors and publishers. They can view historical charts, export rankings, compare items, create alerts, and more.
So, as you look over the agendas for SES San Jose, the Social Media & Video Strategies Forum, and the Local Search Summit, you might want to know about the subjects that the conference speakers have written about as well as the topics that they are going to address.
Here are the 20 authors that I know will be speaking at one or more of these events:
Clay Shirky, author of Here Comes Everybody: The Power of Organizing Without Organizations.
Charlene Li, co-author of Groundswell: Winning in a World Transformed by Social Technologies.
James Colborn, author of Search Marketing Strategies: A Marketers' Guide to Objective Driven Success from Search.
Bryan Eisenberg, co-author of Call to Action: Secret Formulas to Improve Online Results, Waiting For Your Cat to Bark?: Persuading Customers When They Ignore Marketing, and Always Be Testing: The Complete Guide to Google Website Optimizer.
Mona Elesseily, author of Mastering Panama.
Eric Enge and Stephan Spencer, co-authors of The Art of SEO.
Dave Evans, author of Social Media Marketing: An Hour a Day.
Andrew Goodman, author of Winning Results with Google AdWords.
Mike Grehan, author of Search Engine Marketing: The Essential Best Practice Guide.
Bill Hunt, co-author of Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site.
Greg Jarboe, author of YouTube and Video Marketing: An Hour A Day.
Avinash Kaushik, author of Web Analytics: An Hour a Day.
Rebecca Lieb, author of The Truth About Search Engine Optimization.
Lance Loveday, co-author of Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads.
Robert Scoble, co-author of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers.
Ayat Shukairy, co-author of Landing Page Optimization: The Complete Guide.
Amanda Watlington, co-author of Business Blogs: A Practical Guide.
Now, I'm probably missing a few authors -- especially a couple of conference speakers who are still writing books that haven't been announced yet. Still, if you review the list above, you could fill a bookshelf with all the titles that have already been written by speakers at SES San Jose, the Social Media & Video Strategies Forum, and the Local Search Summit.
So, if you will be attending Search Engine Strategies San Jose 2009 for the first time, then imagine entering Flourish and Blotts for the first time. It's the popular bookstore in Diagon Alley where most Hogwarts students purchase their schoolbooks.
Who knows. Maybe famous wizard author Gilderoy Lockhart will be holding a book signing at the store.
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