So, I'm sure you've already about the Microsoft-Yahoo deal. If you haven't, check out the news stories and blog posts below:
But if you want to figure out what MicroHoo means for your search engine marketing campaign, including your search engine optimization and pay per click advertising programs, then Search Engine Strategies San Jose 2009 is a must-attend event. It was already the right place to be and August 10-14 was already the right time to be there. But now it is the hottest ticket in town.
For example, you might want to attend the session entitled, "Don't Call it a Comeback: Semantic Technology and Search." Among the speakers who will be there for Q&A are: Othar Hansson, Software Engineer, Google, Kevin Haas, Senior Engineering Manager, Yahoo!, Mark Johnson, Program Manager, Bing, and Dr. Tomasz Imielinski, EVP, Global Search & Answers, Ask.com. I imagine they are all busy preparing for the event.
Or, there's the session entitled, "SEO Tools of the Trade: What's in YOUR Toolbox?" Among the speakers are Rajesh Srivastava, Principal Group Program Manager, Bing, and David Roth, Director of Search Marketing, Yahoo!, Inc. Will they play nicely and share the same advice?
Or, there's the session entitled, "Keeping it Local: The Convergence of Phones & Local Search." Among the speakers are Josh Siegel, Product Manager, Mobile Local Search, Google, and Justin Jed, Group Product Manager, Bing Mobile. Will we see the SES version of PubCon's Search Engine Smackdown?
Or, there's the session entitled, "Keywords & Content: Search Marketing Foundations." Among the speakers are Marc Canabou, Senior Director, Product Management Leader, Yahoo! Search Advertising, and Ari Levenfeld, Manager Client Services, Ask Sponsored Listings. Do you think they are updating their presentation as you are reading this?
Or, there's the session entitled, "Credit Crunch: The Death of Last Click Attribution and its Impact on Paid Search Advertising." Among the speakers is Mark Grote, Sr. Search Advertising Manager , Microsoft. Do you think you should be taking notes?
Or, there's the session entitled, "Duplicate Content & Multiple Site Issues." Among the speakers are Greg Grothaus, Search Quality Team, Google, Sasi Parthasarathy, Program Manager, Bing, Ivan Davtchev, Lead Product Manager, Search Relevance, Yahoo! Search. The moderator may need to keep this from turning into a tag-team wrestling event.
Or, there's the sponsored session entitled, "Bing Toolbox: Your One-Stop Shop for Better ROI." The speakers are Rajesh Srivastava, Principal Group Program Manager, Bing, and Alessandro Catorcini, Senior Program Manager, Bing. This has just become a must-attend session.
Or, there's the afternoon keynote by Nicholas Fox, Business Product Management Director, AdWords, Google. I wouldn't skip this one, if I were you.
Or, there's the session entitled, "The BuyerSphere Project: Understanding B2B Buyer Patterns." Among the speakers is Mark McMaster, Senior Planner of B2B and Technology Markets, Google. This was a must-attend session already, but now you will really need to run, not walk, to get a good seat.
Or, there's the session entitled, "Real World Multivariate Testing." Among the speakers is Trevor Claiborne, Product Marketing Manager, Google. What new messages will he be testing at this event?
Or, there's the session entitled, "Ads in a Quality Score World." Among the speakers are Tomaso Pozzi, Product Manager, Core Model & Optimization, Yahoo! Search Marketing, and Jonathan Alferness, Group Product Manager, Google. I want a ringside seat for this one.
Or, there's the session entitled, "The New Search ROI: Measuring More than Conversion." Among the speakers is James Colborn, Director, Microsoft Advertising, Microsoft. I know James. I'm sure he'd rather be invited to the White House for a beer with the Google guy, but I don't think that's going to happen. So, he may just have to make the best of it at this pivotal time in the industry.
Or, there's the session entitled, "Images & Search Engines: Getting the Full Picture." Among the speakers are R.J. Pittman, Director of Product Management, Google, Todd Schwartz, Group Product Manager, Bing, Microsoft Corporation, and Kaushal Kurapati, Director of Product Management, Yahoo! Search. I want photos taken of this panel discussion.
Or, there's the session entitled, "In-House SEO: Structuring the Organization for Success." Among the speakers is Laura Lippay, Director of Technical Marketing, Yahoo! Do you think it's too soon to ask if Microsoft-Yahoo are structuring their organizations for success?
Or, there's the session entitled, "Search Becomes the Display OS." Among the speakers are Rajas Moonka, Group Business Product Manager, Google Inc., and Josh Jacobs, Vice President and General Manager, Advertising Technology, Yahoo! Inc. Oh, boy, this is going to be great.
Now, the last time that "Microsoft-Yahoo deal" was a search term was back in February 2008. Microsoft Corp. had just announced that it had made a proposal to the Yahoo! Inc. Board of Directors to acquire all the outstanding shares of Yahoo! common stock for per share consideration of $31 representing a total equity value of approximately $44.6 billion.
Since it was an unsolicited bid, nobody wanted to talk about MicroHoo when they turned up at SES London 2008 two weeks later.
But, this time the Microsoft-Yahoo deal is a done deal. So, I'm betting that everyone wants to talk about what MicroHoo means for the search engine marketing industry.
And since I was already planning to be at SES San Jose 2009, now I'm going to have to scramble to get seats in the front row.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.