Yahoo! has made some UI changes to their local search results. The update is centralized around the idea of reducing clicks.
When you're viewing a result, the links to Yahoo! Shortcut information (reviews, photos, etc.) now load the content directly on the page you're viewing.
Additionally, when you do a category local search on Yahoo!'s main search, a local section will pop up, enabling the Yahoo! Shortcut content to be accessed in the results page.
Raleigh must be in some kind of vortex, though, because I couldn't get this feature to work for my hometown. But I can get it to work for other cities of varying populations.
What do you think of Yahoo!'s local search updates? Let us know by leaving a comment.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!