Webtrends has acquired Widemile, adding their multivariate testing and optimization services to their offering. Widemile's platform provides advanced visitor segmentation, real-time reporting, intuitive wizards, and best practices training.
"Webtrends now offers the most open, elegant and powerful analytics and optimization platform available anywhere. Our customers want to further leverage the rich data set available with Webtrends Analytics, and Widemile's capabilities provide a natural path to help our customers achieve better performance and improved ROI," said Alex Yoder, Webtrends CEO.
The third-generation of Widemile's platform is known for its ease of use, algorithms and architecture, and reporting capabilities.
"The Widemile and Webtrends offerings fit naturally to address the macro challenges and opportunities facing our customers in the coming years," said Robert Bergquist, Widemile CEO and President. "The combination is a best-in-class integrated web analytics and optimization platform allowing users to plan online marketing programs with the assurance that built-in testing, targeting, and optimization solutions will maximize conversion rates."
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!