SEO News
Search

BrightRoll Unveils Performance Pricing for Online Video Advertising

johnson-nathania
by , Comments

BrightRoll is launching Performance Pricing models for online video advertisements. They are:

  • Cost Per Engagement (CPE): cost per each user-initiated video engagement or start
  • Cost Per Completed Video (CPV): cost based on successful user-initiated video completion
  • Cost Per Click (CPC): cost per click on video advertisement

"Requests from advertisers seeking a broader portfolio of pricing options to better align with their plan objectives led us to release this pricing model innovation," said Tod Sacerdoti, BrightRoll's co-founder and CEO. "Performance Pricing demonstrates that there is no one right way to buy online video advertising. By letting customers pay on the metrics that most benefit their individual campaigns, we're continuing to remove inefficiencies in the video inventory buying process."

What do you think of BrightRoll's Performance Pricing? Let us know in the comments.


The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

Recommend this story

comments powered by Disqus