Google has purchased billboard advertising along highways in 4 major metropolitan areas. The billboards are part of the "Going Google" campaign, which encourages companies to switch from whatever applications they're currently using (eh hmmm, Microsoft) to Google Apps.
Commuters in Boston, Chicago, New York and San Francisco will see a new billboard every day for four weeks. Google says the vinyl being used for each ad will be recycled.
1.75 million companies and organizations have "gone Google," according to the Mountain View, CA-based company. However, many IT departments are hesitant to switch due to security issues. They feel that whatever solution they're currently using is more secure than what Google is offering.
But this campaign seems to be directed at non-IT workers. It seems they want to get employees asking their bosses for Google Calendar and Google docs. It will be interesting to see if this approach works.
What do you think of the "Going Google" campaign? Leave a comment and let us know.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
Wednesday, June 5 at 1pm ET - Learn why a move from the "batch and blast" email approach enables better conversations with your customers.
Register today - don't miss this free webinar!