Microsoft adCenter Addresses Accusations of Illegal Pharmacy Advertisements
Earlier this week, a report from LegitScript.com and KnujOn stated that 89.7% of Bing’s ads for online pharamacies were from illegally operating pharmacies. Microsoft’s adCenter has responded by saying the report is true, but the number of violations is substantially lower.
adCenter uses PharmacyChecker.com to verify pharmacy advertisers. PharmacyChecker.com is a competitor of LegitScript.com.
Microsoft says that the illegal pharmacies essentially hacked the system:
Based on our initial findings, we believe the advertisers noted in the report found a way to work around the PharmacyChecker.com verification process after being validated to advertise on Bing. These rogue advertisers manipulated the system by “hijacking” and/or misusing landing pages. Our internal teams are continuing to investigate how these advertisers sidestepped the policy.
adCenter is taking several steps to address the problem, including:
What do you think of Microsoft’s response to LegitScript’s report? Do you think they’ll be able to stop the “hijackers”? Share your thoughts by leaving a comment below.
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