SEO News
Search

Facebook's FriendFeed Acquisition Could Have Implications for Search (Yes, Search)

johnson-nathania
by , Comments

Facebook has acquired FriendFeed, a social media aggregator. As Facebook has looked recently to improve and expand features like its live feed and search, this acquisition makes a lot of sense.

FriendFeed makes it easy to share social media updates such as Tweets, blogs, and yes, Facebook updates all in one place. Facebook also enables updates, but through applications and APIs. In other words, it's just a heckuva lot easier on FriendFeed.

The implications for search could be big. Facebook has been testing search for its live feed. This is most obviously an attempt to compete with Twitter, but the FriendFeed acquisition could be a game-changer.

FriendFeed has already incorporated real-time search site-wide. Bringing that functionality to all of Facebook, with its 250 million users and tons of fan pages and marketing conducted by brands could mean people finding what they're searching for on the site where they hang out socially. Recent data has shown search on social media sites to be on the rise.

Oh yeah, did I mention FriendFeed was founded by a couple of ex-Googlers?

FriendFeed has always had the potential to change the face of search, but the site wasn't picking up in popularity like Twitter and Facebook. For Facebook, this could speed up the implementation of real-time search, which they really need to do. The acquisition looks like a win-win for both parties.

If you're not already marketing on Facebook, this acquisition is a pretty big sign to begin doing so - and sooner rather than later.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus