iGoogle has a new feature called Social Gadgets and it smells like Facebook spirit. You can add social games, share news, update your status - sound familiar?
They're only launching 19 social gadgets initially, but iGoogle has traditionally been pretty open, so expect this to expand.
It's becoming clear that Google itself might see its biggest threat as Facebook, especially with the social network launching real-time search of its live feeds this week. Facebook web search is also fueled by Bing, which is set to become the 2nd biggest search engine with its deal with Yahoo!
In the words of Charlie Crews, character in the now-cancelled series Life: "It's all connected."
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!