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70% of Canadians Have to Search Again

johnson-nathania
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New data from Hitwise shows that Canadians are having a hard time finding what they're looking for in search. Up to 70% of Canadian searches are dubbed "unsuccessful" meaning the searcher needs to query again.

They often do better if they include the word "Canada" in it. According to Hitwise Senior Online Analyst Heather Hopkins:

  • The success rate for searches for "walmart" was 88.83% while for "walmart canada" it was 92.54%.
  • The success rate for searches for "home depot" was 84.25% while for "home depot canada" it was 92.33%.

The data comes from search data of the twelve weeks ending June 27, 2009.


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