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YouTube to Monetize Individual Viral Videos (Maybe, If They Want To)

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One of the questions asked during the JK Wedding Dance phenomenon was why the owners of the video did not get paid. After all, YouTube, Sony and Chris Brown (artist behind the song) benefited monetarily in a way that they would not have had the video not been made.

Now, YouTube is answering that question. Future JK's can get paid. Maybe. It's all part of an expansion of YouTube's Partner Program. In a post on the YouTube biz blog announcing the expansion, Shenaz Zack, Product Manager wrote:

Now, when you upload a video to YouTube that accumulates lots of views, we may invite you to monetize that video and start earning revenue from it.

How will they decide who they may or may not invite?

To determine whether a particular video is eligible for monetization, we look at factors like the number of views, the video's virality and compliance with the YouTube Terms of Service.

Looking into my crystal ball, I can see Tweets, Facebook updates and blog posts of people wondering why *they're* video was not invited to be monetized while some other dude's video was chosen and they're so similar!

Actually, I can see why JK would not receive an invitation. They illegally used a copywritten song! GASP!

If you still hope to be monetized for your forthcoming YouTube fame, you gotta sign up for the YouTube Partner Program. You'll get paid through your Google AdSense account (which you can sign up for if you don't have one).

Got an opinion about the Partner Program expansion? Leave a comment below.


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