comScore has just released a study of the global search market that shows more than 113 billion searches were conducted in July 2009. This represents a 41 percent increase compared to a year ago.
Google attracted significantly more searches than any other search engine with 76.7 billion searches conducted, giving it 67.5 percent market share. Yahoo! ranked second worldwide with 8.9 billion searches (7.8 percent share), followed closely by Chinese search engine Baidu with 8 billion searches (7.0 percent share). Most of the top search properties worldwide experienced significant growth in search query volume versus last year, with Russian search engine Yandex growing at the fastest rate (94 percent) among the top ten.
It is worth noting that Europe accounted for the highest share of searches at 32.1 percent, followed by Asia Pacific (30.8 percent) and North America (22.1 percent). Among the five global regions, Latin America exhibited the heaviest search behavior per person with an average of 13 search usage days in July and 130 searches per searcher. Europe had the second highest overall search volume per person (117 searches per searcher) while North America exhibited the second heaviest frequency (12.5 search usage days per searcher).
As Mike Grehan, the newly-anointed VP and Global Content Director at SES, SEW, and ClickZ, told me earlier this month, search isn't a static topic. The changes in the industry are accelerating. Can anyone afford to be behind the times in this new era?
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!