In 2006, Brad Garlinghouse made waves at Yahoo! by releasing the "Peanut Butter Manifesto," which outlined a bunch of organizational and administrative problems he felt Yahoo! had. As senior vice president at the time, he felt Yahoo! was spread thin and needed focus, leadership, and accountability.
During the turbulence that accompanied the post-Microsoft acquisition rejection, Garlinghouse left Yahoo!
Now, he's been tapped to run Internet and mobile communications at AOL. He'll be based in Silicon Valley.
Garlinghouse isn't the only big name to join AOL. Tim Armstrong left Google to run AOL earlier this year.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!