In 2006, Brad Garlinghouse made waves at Yahoo! by releasing the "Peanut Butter Manifesto," which outlined a bunch of organizational and administrative problems he felt Yahoo! had. As senior vice president at the time, he felt Yahoo! was spread thin and needed focus, leadership, and accountability.
During the turbulence that accompanied the post-Microsoft acquisition rejection, Garlinghouse left Yahoo!
Now, he's been tapped to run Internet and mobile communications at AOL. He'll be based in Silicon Valley.
Garlinghouse isn't the only big name to join AOL. Tim Armstrong left Google to run AOL earlier this year.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.