It's easy to think of online video as an social media method, but they're increasingly having search value. After all, most videos don't go viral, but they are still useful for the niches that you've created them for. That's where search comes into play.
Google is offering up help for getting your videos better indexed. The Google Webmaster Central has announced support for Facebook Share and Yahoo! SearchMonkey RDFa for video indexing. These formats offer up information about videos, such as title and description, in the HTML for a video page.
Be sure that your rich snippets are indeed included in the HTML and not executed by JavaScript or Flash in order to be indexed.
Marketers Rejoice! ClickZ has launched ClickZ Live, an educational series to bring you innovative online marketing strategies and techniques. Learn to construct and successfully execute multi-channel marketing campaigns, plus identify key metrics and translate them into actionable plans.
Thursday, July 18: ClickZ Live will be in Vancouver, BC. Register before July 1 to save $100!
